advertising

Importance of Advertising in Business

Businesses use advertising to accomplish varied goals, and companies place those ads in diverse media. Besides advertising products in traditional venues such as newspapers...
digitalmarketingkenya

Digital Marketing Trends: 2013 The Year Of Content

Posted by Shelly Kramer According to an annual survey of digital professionals, content marketing is the single most significant digital marketing trend of 2013. Although trend reports certainly...
No featured image set for this post.

The top 100 most valuable global brands 2013

Source: http://www.marketingweek.co.uk| By Lou Cooper This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the...
digitalmedia_marketing

The Importance of Digital Marketing

Source:businesszone There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a...
Jacintah Mbatha James, a trader, in her stall at Uhuru Gardens, Malindi. The new Micro and Small Enterprises Act seeks to regulate small businesses. Photo/Robert Nyagah

New Act for micro and small enterprises timely

Source:http://www.businessdailyafrica.com/                                            IN SUMMARY...
marketresearch

Conducting Market Research

Source:http://www.entrepreneur.com You may have a great idea for a product or service, but before you go any further, first make sure there’s a market...
No featured image set for this post.

5 Tips For More Innovative Online Real Estate Marketing

by MARK MACDONALD Let’s face it, these days both buyers and sellers start their real estate journeys online. Whether it’s searching for listings or answers...
No featured image set for this post.

Why unpaid internships are harming creative business

Source: http://www.psfk.com/ Confession time: I used to be a staunch defender of unpaid internships and advised fellow firm owners and young design grads alike...
No featured image set for this post.

Alexander Oswald -Why Kenyans Do it better

Source:http://www.tedxvienna.at Western society is provided with the latest mobile devices, apps etc. Social Media, Cloud Computing, Web 3.0 and many more: we are convinced...
No featured image set for this post.

The Challenge of Customization: Bringing Operations and Marketing Together

Source:http://knowledge.wharton.upenn.edu Today’s companies are under greater pressure than ever to be “all things to all customers”- to produce increasing variety and customization of products...
◀ ▶